Imani Design

Interior designers, decoration stores and individual customers with a preference for exclusive, special and customized, handmade unique pieces - these are the customers of the furniture company Imani, which wants to bring "the fine art of African living" also into German homes. The products are designed in Germany, are highly customized and are made in South Africa from natural occurrences. The core of the brand, the moment of individuality already stands out strongly in the logo. Handwritten, imperfect but at the same time highly individual, independent, valuable. This becomes the central design tool, also in the presentation of high-quality product photographs and hand-drawn, subtle illustration.In addition to numerous means of everyday and promotional communication, a brochure is created on fine uncoated paper, which creates a mixture of comprehensive catalog and image communication and also becomes a key communication medium in the exchange with dealers and furnishers. Warm, earthy color nuances differentiate the subject areas.