Momente – Tanja Hammel

Creation of a brand and brand communication for the photographer Tanja Hammel. The objective was to create a brand that not only creates an emotional charge, but above all establishes an ideal identification beyond the service 'photography'. The communicative identifier 'MOMENTS' implements a holistic bracket for various dimensions of photography. The fragility and fleetingness of moments, and with it the value and importance of the art of capturing them, is manifested in the lively, particular, floating figurative mark. In adaptation, this also becomes the central means of visual underpinning of the otherwise reduced overall appearance, characterized by the color white and soft, delicate typography. Valuable communication media, which take place in direct interaction - from the presentation to the handing over of the pictures - emphasize the photographer's subtlety, intuition and empathy.